Dr. Sanjay Jain

Naveen Jindal established the chair in 2012 to support the research and scholarly activities of the chairholder in the Naveen Jindal School of Management.


“The O.P. Jindal Chair will allow me to advance my research. I feel deeply humbled and honored to receive this chair.”

As a scholar in marketing, Jain is interested in conducting research in the areas of competitive strategy, behavioral game theory and experimental game theory.

“I am particularly interested in understanding how consumer psychological and sociological phenomena can affect a firm’s behavior,” Dr. Sanjay Jain said. “This is an exciting area with a lot of potential to not only help firms but also to inform consumer decision-making and public policy.”
Jain began teaching in the Naveen Jindal School of Management at UT Dallas in 2016. He previously held the J.C. Penney Endowed Chair in Marketing and Retailing Studies at the Mays Business School at Texas A&M University. Before joining Texas A&M in 2006, Jain taught at the University of Maryland and Purdue University.

Jain’s research has been published in the Journal of Marketing ResearchMarketing LettersMarketing Science and Management Science.

He is an associate editor for Management Science, Marketing Science and Quantitative Marketing and Economics. He sits on the editorial review board of the Journal of Marketing Research. He was awarded the Outstanding Service award from Management Science in 2009, 2010 and 2011.
Jain earned his PhD in marketing at the University of Arizona and a bachelor’s degree in industrial engineering from the Indian Institute of Technology Roorkee in India.